Packaging

P-Protection- Packaging protects from damage in transit and prevents tampering
I-Informing- Information for buyer and users, including a picture of the product, can be printed on the packaging. some infomation has to be included by law.
C-Containing- Some products are made up of lots of tiny pieces, for example cereals. flat packed products also include many individual
T-Transportation- Designers must consder how packaging can best enable products to be packed in bulk for transporting in lorries or contains.
P-Preservation- Many product, especially foods, need to be provented form deterioation due to temperature changes or bacteria.
D-Display- Attractive and distinctive packaging enbles buyers to find the products easily once it is stacked on the shelves. packaging often advertises the product.

The six Rs

The Six Rs

Reduce- Reducing the amount of raw materials we use will improve sustainability. designers and manufactures sould aim to use fewer materials and components.
Refuse- Rufusing to accept extra packaging can make a diffrence, as can refusing to accept that the easiest way of diposing of products is always the best way.
Re-Use- Reusing products is important because they require very little processing and there for have less impact upon environment than products form raw materials.
Repair- Thing about whether it is always a good idea to buy a new product.
Recycle- Many materials can be recycled, and recycling symbols on products and packaging informs the the consumers how to dipose of them and how they should be processed.
Rethink- Perhaps it is time for a radical reappraisal of the way we buy and dispose of product

Sustainability

Non-Renewable resources

Designers and manufacturers have to use a range of materials from non-renewable resources. This means that the raw materials, such as oil, ores and minerials, are taken from sources that will eventually run out. They are natural resources that have been producted over thousands of years.

Renewable resources

If we are to make our natural resources last longer, we must aim to use a greater quantity of renewable resources in our products. This will both help to protect our environment and will also help to safeguard the supply of products and services. For example many timber products now carry FSC (forest stewardship council) Logo, which reassures the customer that the timber supply is from renewable,managed forest. Using such logos allows the consumer to make informed choices.

This is my font devolopment arial font with bevel boss is the one i choose

Design situation,Design brief and Initial Specification

Design situation

Advertising is a multimillion pound industry. Advertising includes logos, packaging, point of sale displays, websites and television campaigns. International companies from Ford to McDonalds spend millions of pounds each year on advertising. Even smaller companies spend large amounts of their budget on good advertising campaigns. 

Design brief

I am going to redesign the vue logo. I will design a piece of advertisement with my new redesigned logo on it.

Initial Specification

My product will do the following

Be appealing to the existing customers of vue

A good advert that will

This is my final design i have added colour and i think it is very effective

This is my final big development i have added a font like the first one and the same background as the second one. I asked the Matt and Joe if they like it and they told me that is was annoying to read at the angle it was on, So i made it flatter that before.

This is my second development i desided to experiment with backgrounds after many trys i found this one.

this is my first logo redesign i like how the writing is but i dont like the back ground

Vue Entertainment (Vue) , formerly known as SBC International Cinemas, is a cinema company in the UK. The company was formed in may 2003 when SBC gained 36 warner village cinemas, There are now 69 vue cinemas.

I am going to change the vue logo as i think it is not as good as it could be. i am going to make it look less cheesy and change the colour skyme completly, as i dont like the yellow and orange colour skyme. I am going to change the font and design as well.

Tech work

HERE IT IS