P-Protection- Packaging protects from damage in transit and prevents tampering
I-Informing- Information for buyer and users, including a picture of the product, can be printed on the packaging. some infomation has to be included by law.
C-Containing- Some products are made up of lots of tiny pieces, for example cereals. flat packed products also include many individual
T-Transportation- Designers must consder how packaging can best enable products to be packed in bulk for transporting in lorries or contains.
P-Preservation- Many product, especially foods, need to be provented form deterioation due to temperature changes or bacteria.
D-Display- Attractive and distinctive packaging enbles buyers to find the products easily once it is stacked on the shelves. packaging often advertises the product.
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